The most important question to answer is what behaviors to design for. Products are living things, so let's use life's processes to discover the behaviors that make your product a viable and self-sustained system.
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- Different actors fulfill different roles on your product. Sometimes the one that gets more value out of it is not the one getting paid, or the user is not the one that decides what product to use. How actors relate to your product affects your design, this model will help you map those relationships.
- To provide value is to solve a need or show the potential to do it. With this model, you will explore the different needs your product can help solve and understand how significant they are for your users.
- "My kingdom for a horse!." This model will help you determine who is getting the better deal of your product and prioritize those behaviors you will have to put your effort into designing for.
- How long should it take to design my product? Spending too much time in one feature is one of the largest pit traps that lay in your way to launch. Use this model to estimate and decide how long you will spend with each one of the problems.